CASE STUDIES · OPERATIONS REBUILDS
Five operators. $1.46m recovered. Same playbook, different leaks.
Five Australian service businesses. Different industries, same handover gap, same kind of fix.
$1.46m
Total annual revenue recovered
5
Industries rebuilt
5-9 wks
Typical engagement window
~$293k
Modelled annual recovery per operator
THE REBUILDS
Five operators we walked the funnel with. What we built once we'd seen the leak.
BEAUTY
From DM chaos to a salon that runs on a calendar. 23% more chair time per stylist.
Every booking lived in an Instagram inbox. The calendar lived in the owner's head. Two-hour colour slots evaporated.
$156k
Modelled annual revenue recovered
Read the rebuild →
FITNESS
From 40% trial-to-member conversion to 71%. No extra ad spend.
30 trial bookings a month, healthy inbound, and a 96-hour gap after the trial where nobody owned the handover.
$187k
Modelled annual revenue recovered
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HOSPITALITY
The catering enquiries were already there. Nobody had built a way to actually answer them.
Roughly 30 catering enquiries a month, surfacing in a personal DM inbox at 11pm. Half died unanswered.
$294k
Modelled annual catering revenue captured
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TRADES
Every missed call became a captured lead. $342k a year stopped walking out the door.
3-5 missed calls a day, 60-70% never returning. Voicemail caught messages. The customer never called back.
$342k
Modelled annual revenue recovered
Read the rebuild →
AUTOMOTIVE
The whiteboard ran the business for 11 years. Replacing it recovered $487k a year in workshop capacity.
A 1.8m whiteboard nailed to the wall. Three-week wait times. 22% of customers never showed up. The parts hadn't been ordered.
$487k
Modelled annual revenue recovered
Read the rebuild →
WHAT THEY HAVE IN COMMON
Three recurring observations across five rebuilds. Different industries, same plumbing.
OBSERVATION 1
The handover gap
Every rebuild closed a 24-, 48-, or 96-hour window where deals were quietly dying between touchpoints. The inbound was there. The follow-up wasn't.
OBSERVATION 2
The unmonitored front door
Voicemail, DM inboxes, after-hours admin. Every business had a front door nobody was watching. The leads showed up. They walked away faster.
OBSERVATION 3
No system owner
Five different teams, same root cause: a workflow that depended on a person remembering. We didn't replace the operator. We built the structure they were holding in their head.
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